What's in a Logo?
I’m still a pretty small operation. I’m constantly reaching out to other people more seasoned in aspects of social networking, design, publicity and business development. So far, my instincts haven’t steered me too far from the right path (I think…I hope…I pray.)
One of the times I did not listen to my gut, however, was about my logo. I had a vision at the beginning of my journey for a logo that signified my children and me supporting them. The “E” and “C” in ECKnox are for my kids’ initials while “Knox” is my middle name.
(And it’s just sort of a cool, unique word with a biting ‘x’ sound.)
So I had an idea for the logo being a lower-case “e” and “c” that sat back-to-back, just like my little kids sitting back-to-back while being supported by upper-case “KNOX” (meaning: me.)
That was my first idea.
And you can see it’s the logo for the company, right now.
But I was led astray by too many opinions, which can often be a downfall of mine: listening to too many people.
Some people found the backwards “e” too confusing, or that it all needed be simpler, or…I dunno. All manner of opinions that steered me away from my initial inspiration.
When another friend told me my logo was more just a font and that there’s no story behind it, I realized, “Yeah. It’s not telling the story I initially wanted to tell.”
But that’s alright. The original logo/font served me well for the first year. And now I get to refresh and almost re-set.
It all brought me to where I am, now, which is more seasoned and confident. And I get to return to my instincts and validate my own fragile ego.
What’s in a logo? Everything you want to be in it.
Follow your instincts. They matter.